Brand Foundation Report
Internal consensus data, external perception research, and competitor analysis help shape a narrative into a brand foundation strategy—revealing a reputation that clearly defines an institution’s authentic personality and strategic brand positioning.
DARTs Study
A peer-reviewed research model that builds consensus and empowers authentic storytelling, DARTs equip institutions with strategic tools to bring clarity to messaging, pinpoint target audiences, and distinguish themselves in the market.
Qualitative Testing Study
This study gathered feedback from a wide range of participants with extensive knowledge and ties to an institution to determine the acceptance and desirability of several new logo concepts.
Iconography
System of persona and demographic icons for higher education research studies.
